Elevator Pitch. Barbecue Pitch. Whatever McGregor Pitch. You name it. It wins the award for Silliest Marketing Jargon, but truth is, your Elevator Pitch is probably the most vital tool in your marketing armoury. Imagine this. You’re at a poker night/singles club/wildlife tagging event. (Elevators and barbecues are so nineties, right?) Someone comes up to … Continue reading Does your Elevator Pitch pass the ambush test?