Brand
Strategy
Do you (really) need a brand strategy?
- Who are you?
- What do you do?
- Why does your work matter?
- What makes your work different?
- What do you stand for?
How did you get on?
Was it quick and effortless – or did it give you a bit of a headache?
If you have a team, how would they answer?
The truth is, if you struggled to answer these questions, you’re not alone. A 2019 study* showed that a staggering 21% of brands don’t have a documented brand strategy.
This means a lack of cohesive vision, which leads to chaotic, ineffective marketing, plagued by inconsistent messaging, lack of differentiation and wasted time and money.
That is nobody’s idea of a good time!
*Bynder, state of branding 2019
Your brand is a promise
Your brand is a promise to your customers, your stakeholders and the world. But it can’t just be a promise: it has to be a promise delivered.
And every single business decision brings an opportunity to make or break that promise: your visual identity, your language, the services you offer, your people, your partnerships, your content: every opportunity you accept or decline: the list is endless.
We know that customers choose brands that keep their promises – and walk away from ones that don’t – so how do you ensure your brand stays the course?
Brand strategy helps you keep your promises
A brand strategy helps you get clear on what you stand for, what you do, why you do it and what makes you different.
It gets you and your people crystal clear on the things that matter: it allows you to keep your brand promise, providing a steadfast compass as your business grows.
This is why a brand strategy is usually the first thing we do for new clients. It’s about setting a course, uniting a team and knowing where you want to be in the future.
Benefits of a brand strategy
- Makes it easier for customers to choose you
- Motivates your team (and makes them feel they’re part of something bigger)
- Creates a loyal tribe and a movement (not just transactions)
- Brings clarity to your business goals and direction
- Fosters innovation
- Increases marketing ROI
- Helps to attract the best talent (because everyone loves a company with vision)
- Directs your marketing efforts (you can put that scattergun away now, Yosemite Sam!)
Brand strategy - the process
- Collaborative workshop design
- Pre-work
- Workshop facilitation
- Documentation
Whether you’re launching, pivoting, lining up for a period of growth, or simply want to reconnect with your ‘why’, this is a purpose-driven strategic journey that will help you gain clarity, bring your people closer, future-proof your brand and stand out from the crowd.
Great for business owners, teams and organisations alike.
