resources
Putting purpose first: unpacking the Zeno Strength Of Purpose study
In 2019, UK-based Zeno Group conducted an online survey among more than 8,000 respondents across eight global markets. Their mission was to understand the evolving ...
7 November 2023
Loyalty Marketing On Being Human Strategy
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Building a purpose-driven high-performance work culture
Companies are continually searching for that elusive competitive edge. While technological advances and strategic innovation are crucial, there’s an equally significant factor that drives sustainable ...
12 October 2023
Loyalty Marketing On Being Human Strategy
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When it’s time to retire your personal brand and let your company brand take the limelight
As a business owner, you’ve likely spent countless hours pouring over business plans, meeting with stakeholders, refining your service offerings and troubleshooting challenges. You’ve probably ...
21 September 2023
Loyalty Marketing On Being Human Strategy
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Thinking of selling your business one day? Why your brand could be its superpower (or its kryptonite)
Brand. It’s a five-letter word that carries a truckload of implications. More than just a name or a logo, it’s a beacon that signals to ...
10 September 2023
Loyalty Marketing On Being Human Strategy
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Why your vision and values statement leaves everyone cold – and what you can do about it
In an ideal world, every organisation is driven by a profound sense of purpose and a set of core values that shape its identity and ...
1 September 2023
Loyalty Marketing On Being Human Strategy
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Ask Em Anything – August 2023
The Ask-Em-Anything open door session in August was a beauty! We covered ALL-THE-THINGS! From Elon Musk’s rebrand of Twitter, to positioning yourself on social media, ...
22 August 2023
Branding Customer Experience Marketing On Being Human Strategy
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