The biggest marketing mistake you’re making

Yesterday a super-smart person asked me a super-smart question.  ‘Em,’ she said. ‘What is the BIGGEST MARKETING MISTAKE SMEs make?’ And it’s funny she asked, …

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Does your Elevator Pitch pass the ambush test?

Elevator Pitch. Barbecue Pitch. Whatever McGregor Pitch. You name it. It wins the award for Silliest Marketing Jargon, but truth is, your Elevator Pitch is …

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