Marketing Archives - Human Brands

Putting purpose first: unpacking the Zeno Strength Of Purpose study

In 2019, UK-based Zeno Group conducted an online survey among more than 8,000 respondents across eight global markets. Their mission was to understand the evolving ...

7 November 2023 Loyalty Marketing On Being Human Strategy

Human Brands marketing strategy Adelaide

Building a purpose-driven high-performance work culture

Companies are continually searching for that elusive competitive edge. While technological advances and strategic innovation are crucial, there’s an equally significant factor that drives sustainable ...

12 October 2023 Loyalty Marketing On Being Human Strategy

When it’s time to retire your personal brand and let your company brand take the limelight

As a business owner, you’ve likely spent countless hours pouring over business plans, meeting with stakeholders, refining your service offerings and troubleshooting challenges. You’ve probably ...

21 September 2023 Loyalty Marketing On Being Human Strategy

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Thinking of selling your business one day? Why your brand could be its superpower (or its kryptonite)

Brand. It’s a five-letter word that carries a truckload of implications. More than just a name or a logo, it’s a beacon that signals to ...

10 September 2023 Loyalty Marketing On Being Human Strategy

Why your vision and values statement leaves everyone cold – and what you can do about it

In an ideal world, every organisation is driven by a profound sense of purpose and a set of core values that shape its identity and ...

1 September 2023 Loyalty Marketing On Being Human Strategy

Ask Em Anything – August 2023

The Ask-Em-Anything open door session in August was a beauty! We covered ALL-THE-THINGS! From Elon Musk’s rebrand of Twitter, to positioning yourself on social media, ...

22 August 2023 Branding Customer Experience Marketing On Being Human Strategy

Ask Em Anything – April 2023

In our first Ask-Em-Anything open door session, we covered a range of brand and marketing questions from a diverse group of industries. 03:31 – How ...

30 May 2023 Branding Customer Experience Marketing On Being Human Strategy

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People-driven brands: Why your people and your brand are the keys to your business’s soul – and its success.

I believe that people and brand are the keys to every business’s soul – and its success. Here’s why. I believe the people within your ...

10 April 2023 Content Marketing Customer Experience Marketing On Being Human Strategy

Why ai-generated content is like your new puppy!

Anyone who knows me, knows that two of the things I love the most are authentic, human connection – and dogs. I’m not a lover ...

3 April 2023 Content Marketing Marketing On Being Human Strategy

Vision, Mission And Values: so much more than marketing mega-babble!

Anyone who knows us, knows that we HATE marketing jargon. (In fact you’ll rarely hear the word ‘marketing’ around here!) However there are three words ...

20 February 2023 Branding Customer Experience Marketing On Being Human Strategy

Category: Marketing

Human Brands