8-point checklist: is your brand walking the walk?

Brands have come a long way from the flash campaigns and  mammoth media budgets of the eighties and nineties. Today, the value of your brand …

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Heart, clarity and focus

How to write a dazzling pitch for your business I recently ran a workshop for thirty business owners, helping them to identify their burning pitch, brand and …

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The biggest marketing mistake you’re making

Yesterday a super-smart person asked me a super-smart question.  ‘Em,’ she said. ‘What is the BIGGEST MARKETING MISTAKE SMEs make?’ And it’s funny she asked, …

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Be great at what you’re good at: why consumers love visionary brands

For today’s consumers just buying something isn’t enough any more. They want to buy into something, too. Which is why – if you want to be a …

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Are you a human brand?

Think about the brands you love the best. What kind of relationships do they have with their customers?  I’d be prepared to bet my favourite …

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Does your Elevator Pitch pass the ambush test?

Elevator Pitch. Barbecue Pitch. Whatever McGregor Pitch. You name it. It wins the award for Silliest Marketing Jargon, but truth is, your Elevator Pitch is …

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