Emily, Author at Human Brands

Be great at what you’re good at: why consumers love visionary brands

For today’s consumers just buying something isn’t enough any more. They want to buy into something, too. Which is why – if you want to be a ...

15 November 2019 Branding Customer Experience Marketing On Being Human Strategy

Are you a human brand?

Think about the brands you love the best. What kind of relationships do they have with their customers? I’d be prepared to bet my favourite ...

24 October 2019 Branding Customer Experience Marketing On Being Human Strategy

Does your Elevator Pitch pass the ambush test?

Elevator Pitch. Barbecue Pitch. Whatever McGregor Pitch. You name it. It wins the award for Silliest Marketing Jargon, but truth is, your Elevator Pitch is ...

1 January 2019 Marketing Strategy

Author: Emily

Be great at what you’re good at: why consumers love visionary brands

Are you a human brand?

Does your Elevator Pitch pass the ambush test?

Human Brands