Category: Customer Experience

Ask Em Anything – August 2023

The Ask-Em-Anything open door session in August was a beauty! We covered ALL-THE-THINGS! From Elon Musk’s rebrand of Twitter, to positioning yourself on social media, ...
22 August 2023 Branding Customer Experience Marketing On Being Human Strategy
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Ahoy Captain! 5 steps to turn your crew into shining brand ambassadors.

Running a small-to-medium business can feel like sailing a ship. The leader holds the wheel and steers the course, but the crew’s effort and skills ...
17 August 2023 Branding Customer Experience Loyalty On Being Human Strategy
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Too many captains: How to navigate brand risk as your business grows 

Do you remember when you started your business? I bet it was just you, maybe a mate, a vision, an idea, a whole lot of ...
28 July 2023 Branding Customer Experience Loyalty On Being Human Strategy
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People, profit and pleasure: the case for unearthing your business’s purpose

Whether you’re an owner-operated small business, or a global mega-brand, your Purpose is the ‘why’ behind what you do – beyond just making a profit. ...
14 June 2023 Branding Customer Experience Loyalty On Being Human Strategy
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Ask Em Anything – April 2023

In our first Ask-Em-Anything open door session, we covered a range of brand and marketing questions from a diverse group of industries. 03:31 – How ...
30 May 2023 Branding Customer Experience Marketing On Being Human Strategy
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People-driven brands: Why your people and your brand are the keys to your business’s soul – and its success.

I believe that people and brand are the keys to every business’s soul – and its success. Here’s why. I believe the people within your ...
10 April 2023 Content Marketing Customer Experience Marketing On Being Human Strategy
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Vision, Mission And Values: so much more than marketing mega-babble!

Anyone who knows us, knows that we HATE marketing jargon. (In fact you’ll rarely hear the word ‘marketing’ around here!) However there are three words ...
20 February 2023 Branding Customer Experience Marketing On Being Human Strategy
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8-point checklist: is your brand walking the walk?

Brands have come a long way from the flash campaigns and  mammoth media budgets of the eighties and nineties. Today, the value of your brand ...
10 June 2020 Branding Customer Experience Marketing On Being Human Strategy
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SEO: Why you should write for humans (and how to do it)

Do you remember the days when SEO was a game of quantity over quality? … you’d research your keywords, sprinkle them liberally through your site, ...
1 June 2020 Content Marketing Customer Experience Marketing On Being Human
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Competing on price? You might not need to.

So many businesses I talk to these days ask the same question: “How can I continue to charge a premium for my products?” How do ...
1 May 2020 Branding Customer Experience Loyalty On Being Human
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