Resources

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People-driven brands: Why your people and your brand are the keys to your business’s soul – and its success.

I believe that people and brand are the keys to every business’s soul – and its success. Here’s why. I believe the people within your ...

10 April 2023 Content Marketing Customer Experience Marketing On Being Human Strategy

Why ai-generated content is like your new puppy!

Anyone who knows me, knows that two of the things I love the most are authentic, human connection – and dogs. I’m not a lover ...

3 April 2023 Content Marketing Marketing On Being Human Strategy

Vision, Mission And Values: so much more than marketing mega-babble!

Anyone who knows us, knows that we HATE marketing jargon. (In fact you’ll rarely hear the word ‘marketing’ around here!) However there are three words ...

20 February 2023 Branding Customer Experience Marketing On Being Human Strategy

8-point checklist: is your brand walking the walk?

Brands have come a long way from the flash campaigns and mammoth media budgets of the eighties and nineties. Today, the value of your brand ...

10 June 2020 Branding Customer Experience Marketing On Being Human Strategy

SEO: Why you should write for humans (and how to do it)

Do you remember the days when SEO was a game of quantity over quality? … you’d research your keywords, sprinkle them liberally through your site, ...

1 June 2020 Content Marketing Customer Experience Marketing On Being Human

Competing on price? You might not need to.

So many businesses I talk to these days ask the same question: “How can I continue to charge a premium for my products?” How do ...

1 May 2020 Branding Customer Experience Loyalty On Being Human