resources
Deconstructing branding: A holistic approach, not just a snazzy logo
When I say the words ‘brand’ or ‘branding’ what is the first thing that comes to mind? If I had to guess, I would say ...
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The biggest marketing mistake you’re making
Yesterday a super-smart person asked me a super-smart question. ‘Em,’ she said. ‘What is the BIGGEST MARKETING MISTAKE SMEs make?’ And it’s funny she asked, ...
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Be great at what you’re good at: why consumers love visionary brands
For today’s consumers just buying something isn’t enough any more. They want to buy into something, too. Which is why – if you want to be a ...
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Are you a human brand?
Think about the brands you love the best. What kind of relationships do they have with their customers? I’d be prepared to bet my favourite ...
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Does your Elevator Pitch pass the ambush test?
Elevator Pitch. Barbecue Pitch. Whatever McGregor Pitch. You name it. It wins the award for Silliest Marketing Jargon, but truth is, your Elevator Pitch is ...
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