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Ask Em Anything – April 2023

In our first Ask-Em-Anything open door session, we covered a range of brand and marketing questions from a diverse group of industries. 03:31 – How ...

30 May 2023 Branding Customer Experience Marketing On Being Human Strategy

Vision, Mission And Values: so much more than marketing mega-babble!

Anyone who knows us, knows that we HATE marketing jargon. (In fact you’ll rarely hear the word ‘marketing’ around here!) However there are three words ...

20 February 2023 Branding Customer Experience Marketing On Being Human Strategy

8-point checklist: is your brand walking the walk?

Brands have come a long way from the flash campaigns and mammoth media budgets of the eighties and nineties. Today, the value of your brand ...

10 June 2020 Branding Customer Experience Marketing On Being Human Strategy

Deconstructing branding: A holistic approach, not just a snazzy logo

When I say the words ‘brand’ or ‘branding’ what is the first thing that comes to mind? If I had to guess, I would say ...

1 March 2020 Branding

The biggest marketing mistake you’re making

Yesterday a super-smart person asked me a super-smart question. ‘Em,’ she said. ‘What is the BIGGEST MARKETING MISTAKE SMEs make?’ And it’s funny she asked, ...

1 February 2020 Marketing Strategy

Are you a human brand?

Think about the brands you love the best. What kind of relationships do they have with their customers? I’d be prepared to bet my favourite ...

24 October 2019 Branding Customer Experience Marketing On Being Human Strategy

Does your Elevator Pitch pass the ambush test?

Elevator Pitch. Barbecue Pitch. Whatever McGregor Pitch. You name it. It wins the award for Silliest Marketing Jargon, but truth is, your Elevator Pitch is ...

1 January 2019 Marketing Strategy

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