Heart, clarity and focus

How to write a dazzling pitch for your business I recently ran a workshop for thirty business owners, helping them to identify their burning pitch, brand and …

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Deconstructing branding: A holistic approach, not just a snazzy logo

When I say the words ‘brand’ or ‘branding’ what is the first thing that comes to mind? If I had to guess, I would say …

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Does your Elevator Pitch pass the ambush test?

Elevator Pitch. Barbecue Pitch. Whatever McGregor Pitch. You name it. It wins the award for Silliest Marketing Jargon, but truth is, your Elevator Pitch is …

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