Ask Em Anything – August 2023

The Ask-Em-Anything open door session in August was a beauty! We covered ALL-THE-THINGS! From Elon Musk’s rebrand of Twitter, to positioning yourself on social media, ...
Read more

Ask Em Anything – April 2023

In our first Ask-Em-Anything open door session, we covered a range of brand and marketing questions from a diverse group of industries. 03:31 – How ...
Read more
macbook, laptop, google-459196.jpg

Why ai-generated content is like your new puppy!

Anyone who knows me, knows that two of the things I love the most are authentic, human connection – and dogs.  I’m not a lover ...
Read more

Vision, Mission And Values: so much more than marketing mega-babble!

Anyone who knows us, knows that we HATE marketing jargon. (In fact you’ll rarely hear the word ‘marketing’ around here!) However there are three words ...
Read more

8-point checklist: is your brand walking the walk?

Brands have come a long way from the flash campaigns and  mammoth media budgets of the eighties and nineties. Today, the value of your brand ...
Read more

Competing on price? You might not need to.

So many businesses I talk to these days ask the same question: “How can I continue to charge a premium for my products?” How do ...
Read more

Be great at what you’re good at: why consumers love visionary brands

For today’s consumers just buying something isn’t enough any more. They want to buy into something, too. Which is why – if you want to be a ...
Read more

Are you a human brand?

Think about the brands you love the best. What kind of relationships do they have with their customers?  I’d be prepared to bet my favourite ...
Read more