8-point checklist: is your brand walking the walk?

Brands have come a long way from the flash campaigns and  mammoth media budgets of the eighties and nineties. Today, the value of your brand …

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Competing on price? You might not need to.

So many businesses I talk to these days ask the same question: “How can I continue to charge a premium for my products?” How do …

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Be great at what you’re good at: why consumers love visionary brands

For today’s consumers just buying something isn’t enough any more. They want to buy into something, too. Which is why – if you want to be a …

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Are you a human brand?

Think about the brands you love the best. What kind of relationships do they have with their customers?  I’d be prepared to bet my favourite …

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