Heart, clarity and focus

How to write a dazzling pitch for your business I recently ran a workshop for thirty business owners, helping them to identify their burning pitch, brand and …

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Deconstructing branding: A holistic approach, not just a snazzy logo

When I say the words ‘brand’ or ‘branding’ what is the first thing that comes to mind? If I had to guess, I would say …

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The biggest marketing mistake you’re making

Yesterday a super-smart person asked me a super-smart question.  ‘Em,’ she said. ‘What is the BIGGEST MARKETING MISTAKE SMEs make?’ And it’s funny she asked, …

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Does your Elevator Pitch pass the ambush test?

Elevator Pitch. Barbecue Pitch. Whatever McGregor Pitch. You name it. It wins the award for Silliest Marketing Jargon, but truth is, your Elevator Pitch is …

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