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Ask Em Anything – August 2023

The Ask-Em-Anything open door session in August was a beauty! We covered ALL-THE-THINGS! From Elon Musk’s rebrand of Twitter, to positioning yourself on social media, ...

22 August 2023 Branding Customer Experience Marketing On Being Human Strategy

Ahoy Captain! 5 steps to turn your crew into shining brand ambassadors.

Running a small-to-medium business can feel like sailing a ship. The leader holds the wheel and steers the course, but the crew’s effort and skills ...

17 August 2023 Branding Customer Experience Loyalty On Being Human Strategy

Too many captains: How to navigate brand risk as your business grows

Do you remember when you started your business? I bet it was just you, maybe a mate, a vision, an idea, a whole lot of ...

28 July 2023 Branding Customer Experience Loyalty On Being Human Strategy

People, profit and pleasure: the case for unearthing your business’s purpose

Whether you’re an owner-operated small business, or a global mega-brand, your Purpose is the ‘why’ behind what you do – beyond just making a profit. ...

14 June 2023 Branding Customer Experience Loyalty On Being Human Strategy

Articulation paralysis! When even the boss can’t describe what your organisation REALLY does.

Many of the fantastic organisations we work with are service-based businesses: engineers, lawyers, consultants and coaches, to name a few. And something we notice time ...

7 June 2023 Branding On Being Human Strategy

Ask Em Anything – April 2023

In our first Ask-Em-Anything open door session, we covered a range of brand and marketing questions from a diverse group of industries. 03:31 – How ...

30 May 2023 Branding Customer Experience Marketing On Being Human Strategy

Vision, Mission And Values: so much more than marketing mega-babble!

Anyone who knows us, knows that we HATE marketing jargon. (In fact you’ll rarely hear the word ‘marketing’ around here!) However there are three words ...

20 February 2023 Branding Customer Experience Marketing On Being Human Strategy

8-point checklist: is your brand walking the walk?

Brands have come a long way from the flash campaigns and mammoth media budgets of the eighties and nineties. Today, the value of your brand ...

10 June 2020 Branding Customer Experience Marketing On Being Human Strategy

Competing on price? You might not need to.

So many businesses I talk to these days ask the same question: “How can I continue to charge a premium for my products?” How do ...

1 May 2020 Branding Customer Experience Loyalty On Being Human

Heart, clarity and focus

How to write a dazzling pitch for your business I recently ran a workshop for thirty business owners, helping them to identify their burning pitch, brand and ...

1 April 2020 Branding Marketing Strategy

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Human Brands