Marketing Archives - Page 2 of 2

8-point checklist: is your brand walking the walk?

Brands have come a long way from the flash campaigns and mammoth media budgets of the eighties and nineties. Today, the value of your brand ...

10 June 2020 Branding Customer Experience Marketing On Being Human Strategy

SEO: Why you should write for humans (and how to do it)

Do you remember the days when SEO was a game of quantity over quality? … you’d research your keywords, sprinkle them liberally through your site, ...

1 June 2020 Content Marketing Customer Experience Marketing On Being Human

Heart, clarity and focus

How to write a dazzling pitch for your business I recently ran a workshop for thirty business owners, helping them to identify their burning pitch, brand and ...

1 April 2020 Branding Marketing Strategy

The biggest marketing mistake you’re making

Yesterday a super-smart person asked me a super-smart question. ‘Em,’ she said. ‘What is the BIGGEST MARKETING MISTAKE SMEs make?’ And it’s funny she asked, ...

1 February 2020 Marketing Strategy

Be great at what you’re good at: why consumers love visionary brands

For today’s consumers just buying something isn’t enough any more. They want to buy into something, too. Which is why – if you want to be a ...

15 November 2019 Branding Customer Experience Marketing On Being Human Strategy

Are you a human brand?

Think about the brands you love the best. What kind of relationships do they have with their customers? I’d be prepared to bet my favourite ...

24 October 2019 Branding Customer Experience Marketing On Being Human Strategy

Does your Elevator Pitch pass the ambush test?

Elevator Pitch. Barbecue Pitch. Whatever McGregor Pitch. You name it. It wins the award for Silliest Marketing Jargon, but truth is, your Elevator Pitch is ...

1 January 2019 Marketing Strategy

Category: Marketing