Ask Em Anything – April 2023

In our first Ask-Em-Anything open door session, we covered a range of brand and marketing questions from a diverse group of industries. 03:31 – How ...
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People-driven brands: Why your people and your brand are the keys to your business’s soul – and its success.

I believe that people and brand are the keys to every business’s soul – and its success. Here’s why. I believe the people within your ...
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Why ai-generated content is like your new puppy!

Anyone who knows me, knows that two of the things I love the most are authentic, human connection – and dogs.  I’m not a lover ...
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Vision, Mission And Values: so much more than marketing mega-babble!

Anyone who knows us, knows that we HATE marketing jargon. (In fact you’ll rarely hear the word ‘marketing’ around here!) However there are three words ...
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8-point checklist: is your brand walking the walk?

Brands have come a long way from the flash campaigns and  mammoth media budgets of the eighties and nineties. Today, the value of your brand ...
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SEO: Why you should write for humans (and how to do it)

Do you remember the days when SEO was a game of quantity over quality? … you’d research your keywords, sprinkle them liberally through your site, ...
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