Be great at what you’re good at: why consumers love visionary brands

For today’s consumers just buying something isn’t enough any more. They want to buy into something, too. Which is why – if you want to be a …

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Are you a human brand?

Think about the brands you love the best. What kind of relationships do they have with their customers?  I’d be prepared to bet my favourite …

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Does your Elevator Pitch pass the ambush test?

Elevator Pitch. Barbecue Pitch. Whatever McGregor Pitch. You name it. It wins the award for Silliest Marketing Jargon, but truth is, your Elevator Pitch is …

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