resources
Why ai-generated content is like your new puppy!
Anyone who knows me, knows that two of the things I love the most are authentic, human connection – and dogs. I’m not a lover ...
3 April 2023
Content Marketing Marketing On Being Human Strategy
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Vision, Mission And Values: so much more than marketing mega-babble!
Anyone who knows us, knows that we HATE marketing jargon. (In fact you’ll rarely hear the word ‘marketing’ around here!) However there are three words ...
20 February 2023
Branding Customer Experience Marketing On Being Human Strategy
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8-point checklist: is your brand walking the walk?
Brands have come a long way from the flash campaigns and mammoth media budgets of the eighties and nineties. Today, the value of your brand ...
10 June 2020
Branding Customer Experience Marketing On Being Human Strategy
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SEO: Why you should write for humans (and how to do it)
Do you remember the days when SEO was a game of quantity over quality? … you’d research your keywords, sprinkle them liberally through your site, ...
1 June 2020
Content Marketing Customer Experience Marketing On Being Human
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Competing on price? You might not need to.
So many businesses I talk to these days ask the same question: “How can I continue to charge a premium for my products?” How do ...
1 May 2020
Branding Customer Experience Loyalty On Being Human
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Heart, clarity and focus
How to write a dazzling pitch for your business I recently ran a workshop for thirty business owners, helping them to identify their burning pitch, brand and ...
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