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Articulation paralysis! When even the boss can’t describe what your organisation REALLY does.

Many of the fantastic organisations we work with are service-based businesses: engineers, lawyers, consultants and coaches, to name a few. And something we notice time ...
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Ask Em Anything – April 2023

In our first Ask-Em-Anything open door session, we covered a range of brand and marketing questions from a diverse group of industries. 03:31 – How ...
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People-driven brands: Why your people and your brand are the keys to your business’s soul – and its success.

I believe that people and brand are the keys to every business’s soul – and its success. Here’s why. I believe the people within your ...
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Why ai-generated content is like your new puppy!

Anyone who knows me, knows that two of the things I love the most are authentic, human connection – and dogs.  I’m not a lover ...
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Heart, clarity and focus

How to write a dazzling pitch for your business I recently ran a workshop for thirty business owners, helping them to identify their burning pitch, brand and ...
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Deconstructing branding: A holistic approach, not just a snazzy logo

When I say the words ‘brand’ or ‘branding’ what is the first thing that comes to mind? If I had to guess, I would say ...
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Does your Elevator Pitch pass the ambush test?

Elevator Pitch. Barbecue Pitch. Whatever McGregor Pitch. You name it. It wins the award for Silliest Marketing Jargon, but truth is, your Elevator Pitch is ...
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