resources

Competing on price? You might not need to.

So many businesses I talk to these days ask the same question: “How can I continue to charge a premium for my products?” How do ...
1 May 2020 Branding Customer Experience Loyalty On Being Human
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Heart, clarity and focus

How to write a dazzling pitch for your business I recently ran a workshop for thirty business owners, helping them to identify their burning pitch, brand and ...
1 April 2020 Branding Marketing Strategy
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Deconstructing branding: A holistic approach, not just a snazzy logo

When I say the words ‘brand’ or ‘branding’ what is the first thing that comes to mind? If I had to guess, I would say ...
1 March 2020 Branding
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The biggest marketing mistake you’re making

Yesterday a super-smart person asked me a super-smart question.  ‘Em,’ she said. ‘What is the BIGGEST MARKETING MISTAKE SMEs make?’ And it’s funny she asked, ...
1 February 2020 Marketing Strategy
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Be great at what you’re good at: why consumers love visionary brands

For today’s consumers just buying something isn’t enough any more. They want to buy into something, too. Which is why – if you want to be a ...
15 November 2019 Branding Customer Experience Marketing On Being Human Strategy
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Are you a human brand?

Think about the brands you love the best. What kind of relationships do they have with their customers?  I’d be prepared to bet my favourite ...
24 October 2019 Branding Customer Experience Marketing On Being Human Strategy
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